Our clients were looking for a redesign of an app already being used to help sales reps keep up with their leads, contacts and portfolios while travelling the country. Our goal was to take what they are already familiar with and give it a face-lift while improving the overall user experience.
Solution
The outcome was making the app easier to use, applying softer colors, and modernizing the user interface. The final product was something that was still familiar to users, yet with an updated look and feel. This renewed the client‘s excitement of the On the Road application.
Role
Sole UI/UX designer tasked with improving the overall experience. Using the custom designed Airstream illustration to inspire branding and redesigning the various screens within the app.
