Revel’s previous back office product was feature-rich, with an abundance of functionality most smaller clients don’t use. The complicated product caused high volumes of support calls from these clients. Our goal was to design a simple back office experience that lessens the stress of running a small business, lowers support costs, and sets customers up for success.
Solution
Spoke with small-business clients to understand their needs to then create a streamlined and easily-understandable process for these clients to try our products. Updated branding and created style guides to simplify the back office. Testing showed significant improvements in product creation for these clients, about 40% quicker.
Role
Lead designer who owned research, design through development, in partnership with Product Managers and developers.
